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Home Staging Explained

Home Staging and Property Dressing

Are you struggling to sell or let your home or investment property? Trying to sell or let an empty or sparsely furnished house can sometimes prove difficult, with buyers finding it hard to visualise what your property really has to offer.

Home staging involves furnishing and dressing your property to maximise it's marketing potential. In addition, you normally recover the cost of home staging through an improved price.

What does our Home Staging Service involve?

Emblem Furniture’s Home Staging Service involves comprehensively furnishing and dressing your property:

Furnishing includes supplying all of the necessary rental furniture required for each area of your home, including; reception, dining, study, bedroom, and ancillary areas.

Dressing includes a comprehensive make-over and design service for all rooms, including; bed covers, selected artwork, rugs, mirrors, etc. Additionally we further dress all of the rooms with selected objet d’art and other staging accessories to add that final touch of magic to give your property the 'wow' factor.

You can get a better idea of what we do by taking a look at our Home Staging Photo Gallery.

What are the benefits of Home Staging?

  • The time taken to sell your property is normally improved.
  • Properties that are well presented can achieve between 10-15 percent more than comparable properties, which are poorly presented.
  • Buyers first impressions are a key factor in selling your home. A staged home provides a vastly improved initial impression and therefore enhances the prospect of early success.
  • A staged home photographs better than a non-staged home, making it more appealing for both print and internet marketing.

How long should I market my property for?

We normally recommend a minimum marketing period of between 2-3 months. Even if you are successful in the first week it would be prudent for you to keep the furniture in place until you’ve exchanged contracts, which normally takes anywhere from 6-8 weeks. You will also have the option to extend your marketing period on a month-by-month basis if you need to.

How much does Home Staging cost?

Generally the cost of home staging is relative to the market value of your property. For example, our average three-month home staging package (including rental items, makeover-artist, delivery, installation and collection charges) works out at approximately 1.0-1.5 percent of the value of your property, for properties valued up to £1m. For properties valued in excess of £1m individually tailored rates apply.